Google and Meta ads, run and measured

How much do I need to start advertising on Google and Meta?

It depends on your industry, your area and what closing a customer is worth, which is why the number comes out of the audit rather than a table. What is fixed: you pay the ad spend straight to Meta and Google on your own card. It never passes through us, and the accounts stay in your name.

Running ads is easy. Knowing which ones brought customers and which merely spent is the hard part, and only measurement tells the two apart. Which is why we do not sell campaigns on their own.

That is also why ads never ship alone. With no measurement underneath, by month three you have a cost and no way to defend it. Not to yourself, and not to a partner. What gets run are campaigns you can read, pause and restart for a stated reason.

See what they find about meThirty minutes on a video call, at a time we agree on.

What it includes

What gets installed, in your name.

  • Search campaigns for the terms that carry buying intent
  • Meta campaigns aimed at the audience that actually buys from you
  • Ad spend paid by you, straight to the platform, on your own card
  • Cost per lead reported every month, by campaign

How you know it worked

What each lead cost you this month, and which campaign produced it.

Also called

  • PPC
  • Google Ads
  • Meta Ads
  • paid media
  • SEM
  • paid search
  • demand generation

Questions

What people ask before hiring us.

Is the ad budget included?
No, and that is deliberate. You pay the platforms directly on your own card, so you see every peso spent without a middleman standing in between.
How soon do I see results?
First leads usually arrive within weeks of the campaign going live, depending on your industry, your area and your budget. Bringing the cost per lead down takes months of reading data. Be wary of anyone promising sales in seven days.
Can I start with only Google or only Meta?
Yes. In most cases it makes sense to start where demand is already searching for you, and add the other platform once there is data to decide with.
What does it cost to have you run the ads?
It moves with how many campaigns are running, whether creative has to be produced, and how many platforms are involved. The closed number comes out of the audit, which is free.

Updated September 2026.

The other six pieces

None of them works alone, which is why they are quoted together.